Electric mobility relates to electrification of the automotive powertrain – there are several powertrain alternatives under development, with different storage solutions and different sources of propulsion (Exhibit 0.1). In the past few years, Europe has gone through the initial adoption phase of electric mobility. After a “turbulent” period of excitement and promise as well as disappointment, it is now possible to formulate a clearer view on the development of electric mobility to date and its drivers going forward. Although global and European sales figures are still small (below 1% of new car registrations), we see that in some pockets, growth has picked up speed – driven by government support, an improved offering of electric vehicles (EVs) by the automotive industry, and a growing familiarity and willingness to buy on the side of the consumer. In Norway, one such growth pocket, the top-selling car models in September, October, and December of 2013 were battery electric vehicles (BEVs). In November of last year, EVs reached 12% of sales in Norway.
The gradually increasing momentum behind EV adoption – both from the side of the consumer and the automotive industry – suggests that electrified powertrains will play an important role in Europe’s mobility going forward. Going beyond the initial “hype,” the next few years will be a period of further maturation of the EV industry, nurtured by government support. In the longer run, as a result of EU regulation, automotive powertrains are likely to further diversify, resulting in a portfolio of powertrains, with electrified alternatives to the traditional combustion engine. The rate of adoption of electric powertrains will depend on several factors in addition to fleet emission regulation, such as fuel price and battery pack price development. This report intends to provide a fact-based perspective on the status and current developments of the e-mobility ecosystem in Europe and is structured into five chapters.
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