Content Writer/Copywriter

About DIYguru
DIYguru is a premier platform specializing in electric mobility education and sustainable technology training. Our comprehensive courses are designed to upskill individuals and organizations in electric vehicles, renewable energy, autonomous systems, and smart manufacturing. We are dedicated to empowering future mobility professionals through innovative education and hands-on learning experiences.

Position Overview
We are looking for a talented and creative Content Writer/Copywriter to join our dynamic team. The ideal candidate will be responsible for creating engaging and compelling content for our website, brochures, blogs, social media, and other marketing materials. This role is perfect for someone who is passionate about storytelling, has a knack for crafting persuasive copy, and is eager to contribute to the growth of an education-focused organization.

Key Responsibilities

• Create Engaging Content: Write clear, concise, and engaging content for various platforms, including the DIYguru website, brochures, blogs, email newsletters, social media, and other marketing materials.
• Develop Compelling Copy: Craft compelling copy that effectively communicates DIYguru’s mission, vision, and value proposition to prospective students, partners, and stakeholders. Ensure all content aligns with the brand voice and tone.
• Research and Ideation: Conduct thorough research on industry trends, electric mobility technologies, and relevant topics to generate fresh and innovative content ideas. Stay informed about current events and advancements in the mobility sector to ensure content relevance.
• Collaborate with Marketing and Design Teams: Work closely with the marketing and design teams to create cohesive and visually appealing content. Provide input on the design and layout of content to enhance its impact and effectiveness.
• Optimize Content for SEO: Implement SEO best practices in all written content to improve organic search rankings and drive traffic to the website. Conduct keyword research and optimize content for target keywords.
• Edit and Proofread: Review and edit content for accuracy, grammar, and style. Ensure all content is error-free and meets DIYguru’s quality standards.
• Manage Content Calendar: Assist in managing the content calendar to ensure timely delivery of content across all platforms. Coordinate with various departments to align content creation with organizational goals and marketing strategies.
• Monitor Content Performance: Analyze the performance of content using analytics tools and provide recommendations for improvement. Continuously optimize content based on performance data and feedback.
• Support Campaigns and Product Launches: Develop content for marketing campaigns, product launches, and promotional events to drive engagement and conversions.

Requirements

• A bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
• A minimum of 2-4 years of experience in content writing or copywriting, preferably within the education, technology, or automotive sectors.
• Exceptional writing, editing, and proofreading skills, with a keen eye for detail and creativity.
• Strong understanding of SEO principles and experience in creating SEO-optimized content.
• Ability to write for different audiences and platforms, including websites, blogs, social media, and print materials.
• Excellent research skills and the ability to quickly grasp complex topics and translate them into engaging content.
• Proficiency with content management systems (CMS) and basic knowledge of HTML is a plus.
• Strong organizational and time management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Ability to work both independently and collaboratively within a team environment.
• Fluent in English; proficiency in additional languages is a plus.

What Makes DIYguru a Great Place to Work
At DIYguru, we foster a creative and collaborative work environment where every team member is valued and empowered to contribute their ideas. We are committed to diversity, innovation, and continuous learning, and we believe that our success is driven by the passion and talent of our people. Join us and be a part of a team that is making a positive impact on the future of mobility education.