Marketing Manager

About DIYguru
DIYguru is a leading platform specializing in electric mobility education and sustainable technology training. We provide comprehensive courses to upskill individuals and organizations in the fields of electric vehicles, renewable energy, autonomous systems, and smart manufacturing. Our mission is to empower the next generation of mobility professionals through innovative education and hands-on learning experiences.

Position Overview
We are looking for a creative and strategic Marketing Manager to join our team. The ideal candidate will be responsible for leading our marketing campaigns, developing and executing our social media strategy, and creating engaging content to build brand awareness and drive growth. This role is perfect for someone who is passionate about education, sustainability, and future mobility, and has a proven track record of successfully managing marketing initiatives in a dynamic environment.

Key Responsibilities

• Develop and Implement Marketing Strategies: Create and execute comprehensive marketing strategies that align with DIYguru’s goals and objectives. Develop targeted campaigns to promote our training programs, certifications, and educational initiatives across various channels.
• Lead Social Media Strategy: Develop and manage a robust social media strategy to enhance DIYguru’s online presence and engage with our target audience. Oversee content planning, posting schedules, and community management across all social media platforms.
• Content Creation and Management: Lead the creation of high-quality, engaging content, including blog posts, articles, videos, infographics, newsletters, and more. Collaborate with internal teams and external partners to produce content that reflects DIYguru’s brand values and resonates with our audience.
• Brand Building and Awareness: Work to increase brand visibility and recognition by crafting compelling messaging and visuals that differentiate DIYguru in the marketplace. Ensure all marketing materials are consistent with our brand identity and messaging.
• Analyze Marketing Performance: Monitor and analyze the performance of marketing campaigns using various analytics tools. Prepare regular reports on key metrics, providing insights and recommendations for continuous improvement and optimization.
• Collaborate with Cross-Functional Teams: Work closely with sales, product development, and educational teams to align marketing efforts with business objectives. Provide marketing support for product launches, events, and other initiatives.
• Manage External Partners and Vendors: Coordinate with external agencies, freelancers, and vendors to execute marketing campaigns and projects effectively. Ensure all deliverables meet quality standards and deadlines.
• Stay Current with Industry Trends: Keep up-to-date with the latest trends in digital marketing, social media, and content creation. Apply best practices and innovative approaches to ensure DIYguru’s marketing efforts remain competitive and effective.

Requirements

• A bachelor’s degree in Marketing, Communications, Business, or a related field.
• A minimum of 5 years of experience in marketing, preferably within the education, automotive, or technology sectors.
• Proven experience in leading successful marketing campaigns and social media strategies.
• Strong content creation skills, with a portfolio demonstrating a range of content types (e.g., blogs, videos, social media posts).
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Proficiency in digital marketing tools and platforms, including social media management, email marketing, SEO, and analytics.
• Ability to analyze data, interpret insights, and adjust strategies to optimize performance.
• Strong project management skills, with the ability to manage multiple projects and meet deadlines.
• Experience collaborating with cross-functional teams and managing external partners.
• Self-motivated, results-oriented, and able to work independently as well as part of a team.
• Fluent in English; proficiency in additional languages is a plus.

What Makes DIYguru a Great Place to Work
At DIYguru, we are passionate about innovation, sustainability, and education. We foster a collaborative and inclusive work environment where every team member is empowered to contribute their ideas and grow professionally. We value diversity and believe that our strength lies in the unique perspectives and experiences of our team. Join us and be part of a team that is shaping the future of mobility education.