Where we are
Intelligent software is automating routine tasks even in creative processes, with AI able to produce detailed artwork from sketches and smart edit photos with one click. Creativity and soft skills like emotional intelligence and adaptability are becoming the new productivity now that machines can perform repetitive tasks beyond any scale seen since industrialization.
Where we’re going
As creative tools become more democratized, routine and repeatable parts of the creative process will automate, and enable anyone to create a masterpiece on their smartphone.
How to think about it
Solve creative requirements from the ground up with AI to automate craft entirely, rather than iterating on top of existing processes. Or move up the stack and build SaaS / B2C tools to help people be more conceptual, anticipating the automation of craft.