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- 1. Why This Program — The EV Product Management Opportunity
- 2. Who Should Enrol
- 3. Program Structure — 12-Week Learning Path
- 4. Detailed Curriculum
- 5. How This Differs from Generic PM Courses
- 6. Tools & Frameworks You'll Master
- 7. Program Format, Duration & Delivery
- 8. Career Outcomes
- 9. Provider Credentials — DIYguru eMobility Academy
- 10. Frequently Asked Questions
Professional Certification — Hybrid — 3 Months — Live Capstone Project — Enrolling 2026
GTM Strategy · EV Pricing · Customer Discovery · Roadmapping · Fleet PM · Charging Ecosystem PM
Professional Certification in Product Management for Electric Vehicles & Hybrid Mobility
Last updated: February 2026 | By DIYguru eMobility Academy | NEAT AICTE Impanelled | ASDC Certified | IIT Guwahati EICT Affiliated | Contact: +91-9910918719
India's First Product Management Certification for the EV & Hybrid Industry. Master the complete EV product lifecycle — from customer discovery and user research to product roadmapping, subsidy-aware pricing, go-to-market strategy, fleet electrification PM, and charging ecosystem product management. Covers all vehicle segments — 2W, 3W, 4W, buses, commercial EVs, and hybrids. Real-world case studies from Ola Electric, Ather, Tata Motors, TVS, Bajaj, BYD, Tesla, Rivian, Bolt.Earth, and Statiq. 3-month hybrid training with live capstone project. ₹49,000 (incl. GST) | +91-9910918719 | info@diyguru.org
1. Why This Program — The EV Product Management Opportunity
India's electric vehicle market is projected to grow from US $8.49 billion in 2024 to over $100 billion by 2030 at a CAGR of 40.7%, according to Grand View Research (2025). The broader Indian EV ecosystem — valued at US $2.36 billion in 2024 by IBEF — is projected to reach US $164.42 billion by 2033 at a CAGR of 57.23%. Bain & Company's landmark India EV Report forecasts that EVs could account for more than 40% of India's automotive market and generate over $100 billion of annual revenue by 2030. FY25 saw 1.97 million EV units sold in India — a 16.9% year-on-year increase — with electric two-wheelers crossing 1.15 million units, electric three-wheelers reaching 700,000 units, and electric passenger vehicles crossing the 100,000-unit milestone for the first time.
Every one of these vehicles, charging networks, fleet platforms, battery-swap stations, and connected mobility services needs product management — yet the EV industry has virtually zero trained product managers who understand both PM frameworks and the EV domain. Generic product management courses from ISB, upGrad, or Product School teach SaaS-centric methodologies that don't translate to EV's unique challenges: hardware-software product trade-offs, subsidy-dependent pricing, regulatory-driven roadmaps (FAME, PM E-DRIVE, AIS/CMVR homologation), Total Cost of Ownership (TCO) selling, Battery-as-a-Service models, and distribution through dealerships, D2C, and experience centres simultaneously. Bain identifies five core themes OEMs must invest in to capture the $100 billion opportunity — product development, distribution, B2B focus, software, and charging infrastructure — all of which are fundamentally product management disciplines.
The correction phase India's EV industry entered in 2025–26 makes PM skills even more critical. BluSmart's financial distress, Log9 Materials' strategic missteps, and Ola Electric's market share erosion all reflect the consequences of building without product discipline. Industry leaders now emphasise that growth will favour players with real product engineering, mature supply chains, and sustainable unit economics. This program equips you to be the PM who builds EV products that survive the correction and scale in the boom — across two-wheelers, three-wheelers, four-wheelers, commercial vehicles, charging infrastructure, and fleet mobility platforms.
$100B+India EV Revenue by 2030
1.97MEVs Sold India FY25
40%+EV Share by 2030 (Bain)
500+EV Startups in India
2. Who Should Enrol
🎓 Product Managers from Tech/SaaS
PMs at IT companies, SaaS startups, or consumer tech who want to transition into the high-growth EV industry. Your PM skills are valuable — this program adds the domain context.
⚙️ Automotive Engineers Moving into PM
Design, R&D, testing, or production engineers at OEMs and Tier-1 suppliers who want to lead product decisions, not just execute them. The fastest path from engineering to product leadership.
🚀 EV Startup Founders & Co-Founders
Founders building EV products who need structured product thinking — roadmap prioritisation, pricing, GTM, unit economics, customer cohort analysis — to survive the consolidation phase.
🏫 MBA Graduates Targeting EV Sector
Recent MBA graduates from IIMs, ISB, XLRI, FMS, SIBM, or equivalent who want a domain-specific PM credential for EV placements. Differentiate yourself from generic PM candidates.
⚡ Charging & Energy Infrastructure PMs
Product managers and business leads at charging networks (Bolt.Earth, Statiq, ChargeZone, Tata Power), EVSE manufacturers, battery-swap companies, or energy-as-a-service providers.
🚚 Fleet & Logistics Managers
Fleet managers at Zomato, Swiggy, Amazon, Flipkart, Delhivery, Zypp Electric, MoEVing, or Euler Motors who manage or plan EV fleet transitions and need product management skills for fleet electrification.
📈 Auto Component Professionals
Business development and product leads at Tier-1/Tier-2 component suppliers transitioning product lines from ICE to EV. Understand what OEM PMs need from you.
🌐 International EV Professionals
Professionals in Middle East, Africa, Southeast Asia, or Latin America targeting India-adjacent EV markets. India's EV ecosystem — particularly 2W/3W — is the reference model for emerging markets globally.
3. Program Structure — 12-Week Learning Path
Month 1 (Weeks 1–4)
EV Domain Mastery for PMs
4 Weeks
Technology, ecosystem, policy & competitive intelligence
Month 2 (Weeks 5–8)
Core PM Skills Applied to EV
4 Weeks
User research, roadmapping, pricing & go-to-market
Month 3 (Weeks 9–11)
Advanced PM & Ecosystem
3 Weeks
Charging PM, connected vehicles, metrics & leadership
Week 12
Capstone Project
1 Week
End-to-end EV product strategy & industry panel presentation
4. Detailed Curriculum
Module 1 — EV Domain Mastery for Product Managers
Weeks 1–4
Week 1: EV & Hybrid Ecosystem Deep Dive
A Product Manager who doesn't understand the technology can't make informed trade-off decisions. This week builds your EV fluency — not engineering depth, but the contextual understanding you need to lead product conversations with confidence.
| Topic | What You'll Learn | PM Application |
|---|---|---|
| BEV, HEV, PHEV, FCEV architectures | Core drivetrain differences, energy flow, component maps | Understand product constraints by architecture type; make scope decisions |
| India EV market segments | 2W, 3W, 4W, bus, cargo — market size, penetration, growth trajectories | Identify highest-opportunity segments for product investment |
| EV value chain mapping | Cell → Pack → Vehicle → Charging → Fleet → End-of-Life | Know where your product sits and who your stakeholders are |
| Key industry players | OEMs, Tier-1s, startups, charging cos, fleet platforms in India & globally | Build competitive landscape mental model; identify partners and rivals |
| India vs global market dynamics | China's dominance, EU regulations, US IRA, India's unique 2W/3W opportunity | Frame product strategy within global context; identify export opportunities |
Week 2: EV Technology Literacy for PMs
You don't need to design a battery pack — but you need to know enough to challenge an engineering team on range claims, charging speed commitments, or BMS feature priorities. This week gives you that fluency.
| Topic | What You'll Learn | PM Application |
|---|---|---|
| Battery fundamentals | Cell chemistries (NMC, LFP, NCA), pack design, energy density vs power density, thermal management basics | Make informed range/cost/safety trade-offs; evaluate supplier claims |
| BMS essentials | State of Charge (SoC), State of Health (SoH), cell balancing, safety protocols | Understand what BMS data enables — warranty, resale value, user experience |
| Motor & drivetrain basics | BLDC vs PMSM vs induction, power ratings, regenerative braking | Evaluate performance specs; understand motor choice impact on product positioning |
| Charging technology | AC vs DC, CCS vs CHAdeMO vs GB/T, Level 1/2/3, battery swapping | Spec charging compatibility; understand charging experience as product differentiator |
| Hybrid systems | Mild hybrid, full hybrid, plug-in hybrid architectures, Toyota THS, Honda i-MMD | Position hybrid vs BEV products; understand when hybrids make product sense |
Week 3: India EV Policy & Regulatory Impact on Product Strategy
In the EV industry, regulation doesn't just constrain products — it creates them. Subsidies make or break pricing. Homologation timelines dictate launch dates. EPR mandates create new business models. This week teaches you to use policy as a product advantage.
| Topic | What You'll Learn | PM Application |
|---|---|---|
| FAME II & PM E-DRIVE scheme | Subsidy structure, eligibility criteria, phase-out timelines (e-2W subsidies ending March 2026), PM E-DRIVE allocation (₹10,900 crore to March 2028) | Build pricing models that account for subsidy availability; plan product transitions as subsidies expire |
| State EV policies | Delhi, Maharashtra, Karnataka, Gujarat, Tamil Nadu, Telangana — incentives, mandates, registration benefits, road tax exemptions | State-specific pricing, GTM prioritisation by state policy attractiveness |
| AIS standards & CMVR homologation | AIS-038, AIS-049, AIS-156, CMVR approval process, testing requirements, timelines | Factor homologation into product roadmap; understand what delays launches |
| PLI scheme for auto & ACC | Production-Linked Incentive for automobile and advanced chemistry cells, eligibility, disbursement | Evaluate make vs buy decisions influenced by PLI; understand supplier incentives |
| GST structure & customs duties | 5% GST for EVs vs 28%+ for ICE, customs exemptions on 35+ capital goods for battery manufacturing, critical mineral duty relief | Build accurate cost models; understand competitive pricing advantage of EVs over ICE |
Week 4: Global EV Markets & Competitive Intelligence
| Topic | What You'll Learn | PM Application |
|---|---|---|
| Competitive analysis frameworks | Porter's Five Forces, SWOT, competitive positioning maps — applied to EV | Systematically analyse competitors; identify white spaces for product differentiation |
| OEM strategy teardowns | Tata Motors (Nexon, Punch EV), Ola Electric (S1, S1X, Roadster), Ather (450X, Rizta), TVS iQube, Bajaj Chetak — product strategy analysis | Learn from real product decisions: pricing, positioning, feature choices, launch timing |
| Global benchmarks | Tesla's product playbook, BYD's vertical integration, Rivian's adventure positioning, Hyundai-Kia's platform strategy | Import global best practices into Indian context; build world-class product instincts |
| EV startup landscape | 500+ EV startups in India — segmented by vehicle type, technology, business model, funding stage | Map opportunities for employment, partnerships, or competitive threats |
| Industry reports & data sources | Vahan dashboard, SMEV data, SIAM reports, JMK Research, Bain/McKinsey EV reports, Inc42 EV tracker | Build your own market intelligence workflow; make data-driven product decisions |
Module 2 — Core PM Skills Applied to EV
Weeks 5–8
Week 5: Customer Discovery & User Research in EV
| Topic | What You'll Learn | PM Application |
|---|---|---|
| B2C EV buyer personas | First-time EV buyer, ICE-to-EV switcher, eco-conscious buyer, cost-conscious commuter, tech-enthusiast early adopter — persona frameworks | Build persona-driven product requirements; prioritise features by cohort value |
| B2B fleet buyer needs | Zomato/Swiggy delivery fleet, corporate employee transport, airport/hotel shuttles, intra-city logistics, Uber/Ola ride-hailing | Understand TCO-driven buying decisions; build fleet-specific product configurations |
| Range anxiety research | Quantifying real vs perceived range anxiety, charging behaviour analysis, range confidence thresholds by segment | Data-driven range spec decisions; design range communication strategy |
| TCO modelling | Total Cost of Ownership calculator: acquisition cost, running cost (electricity vs petrol/diesel), maintenance, insurance, resale value, battery degradation | Build TCO-based sales tools; make pricing decisions that optimise TCO, not just sticker price |
| Jobs-to-be-Done for EV buyers | JTBD framework applied to EV purchase decisions — functional, emotional, social jobs across segments | Discover unmet needs; identify product opportunities competitors miss |
Week 6: EV Product Roadmapping & Prioritisation
| Topic | What You'll Learn | PM Application |
|---|---|---|
| Hardware vs software trade-offs | EV products combine physical (battery, motor, chassis) with digital (app, connected features, OTA). Managing both in one roadmap. | Build integrated roadmaps that respect hardware lead times while enabling software agility |
| Platform thinking | Shared platform architecture across variants (Tata's Acti.ev, Hyundai E-GMP, Ola's Gen 3) — how platforms reduce cost and accelerate product launches | Plan product families, not individual products; reduce engineering redundancy |
| Prioritisation frameworks for EV | RICE, MoSCoW, ICE (Impact-Confidence-Ease), weighted scoring — adapted for EV's unique constraints (regulatory deadlines, supply chain, battery availability) | Make defensible feature decisions; communicate priorities to engineering and leadership |
| Variant & SKU strategy | Range variants, battery sizes, motor options, colour/feature packs — how to structure a product line that serves multiple cohorts without complexity explosion | Optimise portfolio for market coverage, manufacturing efficiency, and customer choice |
| Roadmap communication | Now/Next/Later roadmaps, theme-based roadmaps, outcome-driven roadmaps — tailored for automotive stakeholders (engineering, supply chain, regulatory, dealer network) | Align cross-functional teams; manage expectations with leadership and partners |
Week 7: Pricing, Revenue Models & Unit Economics
EV pricing is fundamentally different from ICE or SaaS. Subsidies can swing the effective price by ₹30,000–₹1,50,000. Battery-as-a-Service decouples vehicle cost from battery cost. TCO matters more than sticker price for fleet buyers. This week gives you the tools to price EV products profitably.
| Topic | What You'll Learn | PM Application |
|---|---|---|
| Subsidy-aware pricing | FAME/PM E-DRIVE subsidy calculation, state incentive stacking, ex-showroom vs on-road vs effective price modelling | Price products to maximise subsidy capture; plan price transitions as subsidies expire (e-2W March 2026) |
| Battery-as-a-Service (BaaS) | BaaS economics: vehicle price without battery, monthly subscription, battery swap models (SUN Mobility, Honda HEID), lease vs own | Design BaaS offerings; model customer lifetime value under subscription |
| TCO-based selling | Building TCO comparison tools: EV vs ICE vs CNG, payback period analysis, fleet buyer decision frameworks | Equip sales teams with TCO arguments; design marketing that shifts buyer focus from sticker price to TCO |
| Unit economics for EV products | Bill of materials (BoM), assembly cost, battery cost trajectory, contribution margins, break-even volume | Ensure product profitability; make informed cost reduction vs feature investment decisions |
| Connected services revenue | Subscription models for connected features, pay-per-use charging, insurance bundling, extended warranty as a product | Build post-sale revenue streams; design products with built-in monetisation paths |
Week 8: Go-to-Market Strategy for EV Products
| Topic | What You'll Learn | PM Application |
|---|---|---|
| Distribution models | D2C (Ola, Ather), traditional dealership (Tata, Hyundai), experience centres, online-first with offline delivery, multi-channel | Select optimal distribution model by product type, geography, and customer segment |
| B2B fleet GTM | Targeting delivery platforms (Zomato, Swiggy, Amazon, Flipkart), cab aggregators (Uber, Ola), corporate fleets — enterprise sales cycles, pilot programs, fleet customisation | Build fleet GTM playbooks; design pilot-to-scale conversion frameworks |
| Launch playbooks | Pre-launch (hype building, reservations, test rides), launch (media, influencers, experience events), post-launch (referral programs, community building) | Plan and execute product launches that generate demand and momentum |
| Micro-market strategy | City-tier analysis, EV penetration by geography, charging density mapping, Vahan data-driven market selection | Prioritise geographic expansion; allocate resources to highest-ROI markets |
| Case study: OEM GTM teardowns | Detailed analysis of Ather's city-by-city expansion, Ola's mass-market disruption, Tata's dealership leverage, TVS's ICE-to-EV customer migration | Apply proven GTM patterns to your own product; avoid common launch mistakes |
Module 3 — Advanced PM & Ecosystem
Weeks 9–11
Week 9: Charging & Energy Ecosystem Product Management
India's EV charging network is expanding rapidly — Bolt.Earth has deployed over 100,000 chargers, Statiq operates 7,000+ across 63 cities, and ChargeZone has 1,500+ stations. The charging ecosystem is one of the fastest-growing product management career tracks in EV.
| Topic | What You'll Learn | PM Application |
|---|---|---|
| EVSE product management | Charger hardware product lifecycle, AC vs DC product lines, power levels, form factors, certifications | Manage charger product roadmap; make feature vs cost decisions for different deployment contexts |
| Charging network planning | Site selection, utilisation modelling, hub-and-spoke vs corridor vs destination strategies, demand forecasting | Build network expansion plans optimised for revenue and user experience |
| Charging app/platform PM | User experience: discovery, navigation, payment, session management — app product management for charging networks | Design charging experiences that drive loyalty; reduce session failure rates |
| Battery swapping PM | SUN Mobility, Honda HEID (500 stations by March 2026), Battery Smart — swap station product design, interoperability challenges | Evaluate swapping vs charging for your product; design interoperable swap-ready products |
| Energy-as-a-Service models | Charging subscription plans, corporate charging solutions, V2G revenue potential, solar-integrated charging | Build recurring revenue charging products; design enterprise charging solutions |
Week 10: Connected Vehicle & After-Sales Product Strategy
| Topic | What You'll Learn | PM Application |
|---|---|---|
| Telematics & connected features | Remote diagnostics, geofencing, drive analytics, vehicle health monitoring, theft protection — what data EVs generate and how to productise it | Define connected feature roadmap; balance data utility vs privacy |
| OTA update fundamentals | Over-the-air update basics for PMs — what can be updated, user communication, rollback strategy, A/B testing in vehicles | Plan OTA feature delivery; manage user expectations around post-sale improvements |
| Digital cockpit & HMI | Dashboard UI, infotainment, navigation, voice assistant, companion app — user experience across physical and digital touchpoints | Define cockpit feature priorities; collaborate with UX and engineering on HMI roadmap |
| After-sales as a product | Service scheduling, spare parts marketplace, AMC (Annual Maintenance Contract), roadside assistance, battery health reports | Design after-sales products that generate revenue and retention; reduce churn and improve NPS |
| Warranty & resale value strategy | Battery warranty structuring (8 year/1.6 lakh km standard), resale value proposition, certified pre-owned EV programs | Use warranty as competitive advantage; build resale confidence to accelerate new vehicle adoption |
Week 11: EV PM Metrics, Stakeholder Management & Cross-Functional Leadership
| Topic | What You'll Learn | PM Application |
|---|---|---|
| EV product KPIs | North Star metrics for EV products — adoption rate, TCO realisation, charging session frequency, fleet utilisation, NPS, range accuracy, service cost per km | Build measurement frameworks that drive the right product behaviours |
| Hardware PM vs software PM | Manufacturing cycles, supply chain dependencies, tooling investments, certification timelines — how hardware PM differs from software PM | Manage expectations; plan for hardware constraints while maintaining software agility |
| Cross-functional leadership | Working with engineering, supply chain, regulatory/homologation, sales/dealer network, marketing, finance — RACI frameworks for EV product teams | Lead without authority; align diverse stakeholders around product vision |
| PM in Indian OEMs vs startups | How product management works at Tata Motors vs Ola Electric — processes, autonomy, speed, politics, career paths | Choose the right environment for your PM career; navigate organisational dynamics |
| PM career path in EV | Associate PM → PM → Senior PM → Group PM → Head of Product → VP Product → CPO — compensation, skills, timelines specific to EV/auto industry | Plan your career trajectory; identify skill gaps and fill them proactively |
Module 4 — Capstone Project
Week 12
Week 12: Build a Complete EV Product Strategy
The capstone is your portfolio piece — a structured, end-to-end product strategy for a real EV product category that demonstrates your PM capabilities to potential employers or investors.
| Capstone Component | What You'll Deliver |
|---|---|
| Market Analysis | Segment sizing, competitive landscape, regulatory environment, trend analysis for your chosen EV product category (e.g., electric cargo 3W for last-mile delivery in Tier-2 cities) |
| Customer Persona & JTBD | Primary and secondary personas with validated needs, Jobs-to-be-Done analysis, user journey mapping from awareness to purchase to daily use |
| Product Roadmap | 12-month roadmap with Now/Next/Later prioritisation, feature specs, hardware-software integration plan, regulatory compliance milestones |
| Pricing & Revenue Model | Pricing strategy (subsidy-aware), BaaS/subscription option if applicable, unit economics, break-even analysis, TCO comparison vs alternatives |
| Go-to-Market Plan | Distribution channel strategy, launch city/state selection, B2B and/or B2C GTM, partnership strategy, launch timeline and budget |
| Metrics Dashboard | KPI framework, measurement plan, success criteria, review cadence, data sources |
| Industry Panel Presentation | 20-minute presentation to a panel of EV industry mentors and DIYguru faculty. Feedback, Q&A, and evaluation. Top projects featured on DIYguru platform. |
5. How This Differs from Generic PM Courses
| Dimension | Generic PM Course (ISB, upGrad, Product School) | DIYguru EV PM Certification |
|---|---|---|
| Domain | SaaS, consumer tech, fintech | Electric vehicles, hybrid mobility, charging infrastructure |
| Pricing | SaaS subscription, freemium, tiered pricing | Subsidy-aware pricing, BaaS, TCO-based selling, fleet leasing |
| User Research | Digital surveys, A/B tests, analytics | Range anxiety research, charging behaviour, fleet TCO economics, ride-and-drive studies |
| Go-to-Market | Digital channels, PLG, paid acquisition | D2C + dealership + experience centres + fleet B2B + government procurement |
| Regulations | GDPR, data privacy | FAME, PM E-DRIVE, AIS/CMVR, PLI, state EV policies, GST structure |
| Roadmapping | Software sprints, agile backlogs | Hardware + software + supply chain + homologation constraints |
| Case Studies | Netflix, Spotify, Airbnb, Uber | Ola Electric, Ather Energy, Tata Nexon EV, Bolt.Earth, Zypp, SUN Mobility |
| Revenue Models | MRR, ARR, LTV/CAC | Vehicle margin, BaaS MRR, charging revenue, connected services ARPU, fleet LTV |
| Stakeholders | Engineering, design, data | Engineering, supply chain, regulatory, dealer network, homologation, battery suppliers |
| Career Outcome | Tech PM, SaaS PM, fintech PM | EV Product Manager, Automotive PM, Charging PM, Fleet PM, Mobility PM |
6. Tools & Frameworks You'll Master
| Category | Tools & Frameworks |
|---|---|
| Product Strategy | JTBD (Jobs-to-be-Done), Porter's Five Forces, Value Proposition Canvas, Business Model Canvas, Lean Canvas (adapted for hardware) |
| User Research | Customer interview scripts (B2C & B2B fleet), survey design, persona templates, empathy mapping, user journey mapping |
| Roadmapping | Now/Next/Later, theme-based roadmaps, opportunity solution trees, RICE/MoSCoW/ICE scoring, Gantt for hardware milestones |
| Pricing & Economics | TCO calculator (EV vs ICE vs CNG), BaaS financial model, unit economics template, subsidy impact modeller, break-even analyser |
| Go-to-Market | GTM playbook template, launch checklist, micro-market scoring model, channel economics calculator, Vahan data analysis |
| Metrics & Analytics | KPI dashboard template, North Star metric framework, product analytics setup guide, OKR templates for EV products |
| Data Sources | Vahan Sewa portal, SMEV monthly data, SIAM statistics, JMK Research, Bain/McKinsey EV reports, Ministry of Heavy Industries notifications |
7. Program Format, Duration & Delivery
| Parameter | Details |
|---|---|
| Duration | 12 weeks (3 months) |
| Mode | Hybrid — live online sessions (weekday evenings + weekend workshops) with optional 2-day on-campus intensive at DIYguru centres (Delhi/Pune) |
| Live Sessions | 2 live sessions per week (90 minutes each) — Tuesday & Thursday evenings (7:30–9:00 PM IST) + Saturday workshops (10:00 AM–1:00 PM IST) |
| Recorded Access | All live sessions recorded and available for 12 months post-completion |
| Assignments | Weekly assignments applied to real EV products/companies — not theoretical exercises |
| Capstone | Week 12 — end-to-end EV product strategy presented to industry panel |
| Industry Mentors | Guest sessions from EV OEMs, charging companies, fleet platforms, and EV investors |
| Batch Size | Limited to 30 participants per batch for meaningful interaction and mentorship |
| Certification | DIYguru Professional Certification — ASDC-aligned, AICTE NEAT impanelled |
| Prerequisites | No engineering background required. Recommended: 1+ years of work experience in any domain (tech, automotive, consulting, MBA, or related field) |
Program Investment
₹49,000 (incl. GST)
EMI options available | Group discounts for 3+ from same organisation | Early bird ₹42,000 for first 10 registrations per batch
8. Career Outcomes
| Role | India Salary Range | US/EU Range | Typical Employers |
|---|---|---|---|
| EV Product Manager | ₹12–30 LPA | $90K–$140K | Tata Motors, Ola Electric, Ather Energy, TVS Motor, Bajaj Auto, Mahindra Electric, MG Motor, BYD India |
| Charging Infrastructure PM | ₹15–35 LPA | $95K–$150K | Bolt.Earth, Statiq, ChargeZone, Tata Power EV, EESL, Exicom, ABB E-Mobility, Schneider Electric |
| Fleet Electrification PM | ₹12–28 LPA | $85K–$130K | Zypp Electric, MoEVing, Euler Motors, Amazon India, Flipkart, Zomato Hyperpure, Swiggy Instamart, Delhivery |
| Automotive Product Strategist | ₹18–45 LPA | $100K–$160K | Bosch, Continental, Valeo, ZF, Tata Elxsi, KPIT Technologies, LTTS, HCLTech Auto |
| Mobility/MaaS Product Lead | ₹15–40 LPA | $90K–$150K | Uber India, Ola (ride-hailing), Yulu, BluSmart (post-restructuring), Rapido EV, Meru Electric |
| Senior PM / Head of Product — EV | ₹40–80 LPA | $140K–$220K | EV OEM leadership, Tier-1 digital/connected divisions, charging network leadership, EV VC portfolio companies |
EV PM Salary Premium: EV product management roles command a 20–30% premium over equivalent ICE automotive PM positions due to severe talent scarcity. The Indian EV industry has 500+ startups and dozens of OEMs building EV product teams — but fewer than a handful of PM training programs address this domain. McKinsey projects electric two-wheelers alone could account for 60–70% of new two-wheeler sales in India by 2030, creating tens of thousands of product management roles across OEMs, charging companies, fleet platforms, and mobility startups.
9. Provider Credentials — DIYguru eMobility Academy
| Credential | Details |
|---|---|
| AICTE NEAT | Impanelled on the National Educational Alliance for Technology (NEAT) platform by AICTE, Government of India |
| ASDC Certification | Certified by the Automotive Skills Development Council under the National Skills Qualification Framework (NSQF) |
| IIT Guwahati EICT | Affiliated with the Electronics & ICT Academy, IIT Guwahati — joint certificate programs in EV technology |
| Program Portfolio | 52+ programs across EV powertrains, battery systems, BMS, charging infrastructure, embedded systems, ADAS, and now product management |
| Trained Professionals | 10,000+ professionals from 500+ companies across India, Middle East, Africa, and Southeast Asia |
| Industry Partners | Tata Motors, Mahindra, Maruti Suzuki, Toyota Kirloskar, Hyundai, Hero MotoCorp, Ola Electric, Ather Energy, L&T, TCS, Bosch, and 50+ EV ecosystem companies |
| Global Presence | Operating across 12+ cities in 5+ countries — India, Saudi Arabia, Malaysia, Nepal, Bangladesh, Mexico, Nigeria |
10. Frequently Asked Questions
I'm a software PM with no automotive experience. Can I join?
Yes — and you're actually one of the primary target audiences. Month 1 (EV Domain Mastery) is specifically designed to bring tech/SaaS PMs up to speed on EV technology, market dynamics, and regulatory frameworks at the level a PM needs — not engineering depth. Your existing PM skills (user research, roadmapping, stakeholder management, metrics) are highly transferable. What you'll gain here is the domain context that makes you effective in the EV industry. Many of the most successful PMs at companies like Ather, Bolt.Earth, and Ola's connected platform come from tech backgrounds.
I'm an automotive engineer. Will this program teach me anything new?
Absolutely. As an engineer, you understand the technology deeply — but product management is a fundamentally different discipline. This program teaches you how to translate technical capabilities into customer value, how to prioritise features when you can't build everything, how to price products for profitability, how to design go-to-market strategies, and how to communicate product vision to non-technical stakeholders. The fastest career growth path at OEMs and Tier-1 suppliers is from engineering into product management or product strategy. This program accelerates that transition with EV-specific frameworks you won't find anywhere else.
Does this cover two-wheelers, three-wheelers, AND four-wheelers?
Yes. The program covers all EV segments relevant to India and global markets — electric scooters and motorcycles (2W), passenger and cargo three-wheelers (3W), passenger cars and SUVs (4W), electric buses, light commercial vehicles, and hybrid vehicles. India's EV market is unique in that 2W and 3W segments dominate — accounting for over 91% of EV sales — and the PM challenges differ significantly from 4W. You'll learn segment-specific product strategies with case studies from Ola Electric, TVS iQube, Bajaj Chetak, Ather 450X, Tata Nexon EV, Mahindra XEV, Euler HiLoad, Zypp Electric, and others.
Is there placement support?
DIYguru provides career support including resume reviews tailored for EV PM roles, portfolio guidance (your capstone project serves as a key portfolio piece), access to the DIYguru alumni network of 10,000+ EV professionals, and visibility to hiring partners across OEMs, Tier-1 suppliers, charging companies, and EV startups. While we don't guarantee placement, the EV industry's acute PM talent shortage means well-prepared candidates with domain-specific PM training are in high demand. Several DIYguru alumni have transitioned into product and business roles at Tata Motors, Ola, Ather, and charging companies.
How is this different from DIYguru's EV Business Management program?
DIYguru's existing EV Business Management program is designed for entrepreneurs and investors — it covers business plan creation, funding, supply chain setup, and company-level strategy. This Product Management certification is designed for professionals who will manage specific EV products within a company — whether that's a vehicle model, a charging platform, a fleet solution, or a connected vehicle feature. The skills are complementary: business management is about building a company; product management is about building the right product within that company.
Can I take this program from outside India?
Yes. The program is delivered in hybrid mode with all live sessions accessible online. International participants have full access to lectures, assignments, mentorship, and the capstone project. The optional 2-day on-campus intensive (Delhi or Pune) can be skipped without impact on certification. The curriculum covers global EV markets and frameworks, making it relevant for professionals in Middle East, Southeast Asia, Africa, and other regions where India's EV model (especially 2W/3W) is being replicated. All session timings are in IST (7:30 PM IST = 2:00 PM GMT = 9:00 PM SGT).
What's the time commitment per week?
Expect 8–10 hours per week: two live sessions (90 minutes each on Tuesday and Thursday evenings), one Saturday workshop (3 hours), and 3–4 hours of self-study, reading, and weekly assignments. The program is designed for working professionals. All live sessions are recorded and available for 12 months, so you can catch up if you miss a session. The capstone week (Week 12) requires more intensive effort — approximately 15–20 hours — as you'll be building and presenting your complete EV product strategy.
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Secure your seat in India's first Product Management certification for the EV & Hybrid industry. Limited to 30 participants per batch for meaningful interaction, mentorship, and industry panel access.
Early bird: ₹42,000 for first 10 registrations per batch (Regular: ₹49,000 incl. GST)
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